guides
Guides
Long answers to the questions most often asked about finding customers. Each guide is written to finish one question.
- I can't find customers — what should I do?The problem is usually not reaching too few people. It is writing the same thing to the wrong ones. This guide sets out the order.
- How do you write a cold email?The job of the first email is not to sell but to get a reply. This guide covers the structure that produces one.
- How do you set up cold email automation?The hard part of automation is not sending. It is arriving. This guide sets out the setup in the right order.
- How do you set up SPF, DKIM and DMARC?Three DNS records, three separate jobs. The order matters: SPF and DKIM first, DMARC after.
- How to find export customersThe three routes differ in cost, speed and repeatability. Here is when each one works.
- How do you define your target audience?A target audience is not a slide. It is a set of searchable fields. This guide covers how to fill them.
New guides appear in this index as they are added.
Short definitions in the glossary