glossary
Sales glossary
The terms that come up in finding customers and selling, defined plainly. Each entry is written to be read on its own.
- Ideal customer profile (ICP)
A description of the company most likely to buy from you.
open the entry- Lead
A person or company that has not bought yet but might.
open the entry- Lead generation
The work of finding companies that fit you and recording their interest.
open the entry- Sales development representative (SDR)
The sales role that sends the first email and books the meeting.
open the entry- Cold email
The first business email you send to someone you have never spoken to.
open the entry- Email automation
Emails going out in order, by rule, without anyone doing it by hand.
open the entry- DKIM
The DNS record that signs outgoing email on behalf of your domain.
open the entry- SPF
The DNS record that lists who may send email on behalf of your domain.
open the entry- DMARC
The policy that says what to do when SPF and DKIM fail.
open the entry- Sales funnel
The narrowing sequence of stages from first email to signature.
open the entry- AI agent
Software given a goal that uses tools and decides its own steps.
open the entry