Cold email templates: 10 you can copy and send
First contact through to the polite close. Copy them, fill the brackets, send. The brackets are the whole point.
updated · 2026-09-20
What does a good cold email template look like?
A working cold email has four parts: a subject line under six words that says why you wrote, an opening line containing something true about the recipient's company, two or three sentences on what you do, and a single small ask. The ten templates below apply that shape to ten situations. Each is ready to copy once you fill the bracketed fields with something current.
In short
- Every cold email has four parts: subject, a company-specific opener, the offer, one ask.
- Subject lines containing the recipient's company name measurably lift open rates.
- Anything past six sentences gets postponed, and postponed email gets forgotten.
- Ask for one thing. Two questions turn a reply into a task, and tasks wait.
The shape underneath all ten
Subject line: under six words, says why you wrote. First line: something true about their company this week. Body: two or three sentences on what you do and for whom. Close: one question.
Fill every bracket. An unfilled template is a generic pitch, and generic pitches are the reason cold email has the reputation it has.
1. First contact, no prior relationship
subject[Company] — [one-line topic]
Hi [name], I noticed [specific observation: a job posting, a new location, a product launch] at [company]. We help [similar company type] with [concrete outcome]. Wondered whether the same bottleneck shows up on your side. Would fifteen minutes next week be useful?
2. Company introduction
subject[Your company] — [what you do]
Hi [name], we work with [industry] companies on [service]. For [named or described comparable customer] that meant [concrete result]. Happy to send a two-page summary of how we work, or a short call if that is easier — which would you prefer?
3. Sending a quote
subject[Company] proposal — [project name]
Hi [name], the proposal for [scope discussed] is attached. In short: [scope] at [amount], delivered in [timeframe]. Valid until [date]. Is there anything in the scope you would want changed?
4. First follow-up after silence
subjectre: [original subject]
Hi [name], I wrote last week about [topic]. Probably landed at a busy moment — no problem. One question: is this yours to decide, or should I be talking to someone else on your team?
5. The closing email
subjectclosing this out
Hi [name], I am closing this out and will stop writing. If [problem] does come up later, replying to this email is enough to restart it. All the best.
Pocufy
Three agents run the part of these steps that repeats every week: defining the audience, building the list, writing each email for the person, and following up on the reply.
6. Asking for the meeting
subjectfifteen minutes on [day]?
Hi [name], fifteen minutes should cover [topic]. Does [day] at [time] or [day] at [time] work? If neither, send me an hour that does and I will make it fit.
7. Post-meeting summary
subject[date] — what we agreed
Hi [name], summary of today: [topic discussed], [decision made], [open question]. On my side I owe you [deliverable] by [date]. Could you give me a date for [their item]?
8. Answering a price objection
subject[project] — on the price
Hi [name], understood on the number. Two options: narrowing the scope to [reduced scope] brings it to [lower amount], or we keep the scope and split it across [payment structure]. Which is easier on your side?
9. Replying to a no
subjectre: [topic]
Hi [name], thanks for coming back to me — appreciated. One question if you do not mind: was it budget, timing, or the approach itself? Genuinely useful to know, so I write at the right moment if it ever makes sense.
10. Reviving a dormant customer
subject[company] — been a while
Hi [name], we last worked together on [project] in [timeframe]. Since then we have added [what changed on your side]. Is [likely development] on the agenda at [company]? If not, I will leave you be.
Three rules when sending these
Fill the brackets with something that is true this week. A reference to a six-month-old announcement reads worse than no reference at all.
Do not send the same body to many people on the same day. Providers recognise identical bodies, and past a threshold the whole batch goes to spam.
- Keep the subject under six words.
- Write about their company in the first line, not yours.
- Four to six sentences total.
- End with exactly one question.
- Signature: name, role, company, phone.
Common questions
Four to six sentences. It has to finish on one phone screen. If you need to say more, put it in an attachment and keep the body short.
They decide whether the rest gets read. Short beats clever, and including the recipient's company name measurably lifts open rates because it signals the message was not sent to a thousand people.
Two, then a closing note. First after three to five working days, second a week later. Beyond that you are pressuring rather than following up, and the closing note keeps the door open.
The opening line, yes — that is where the whole effect sits. The rest of the body can stay stable. Personalising the opener is roughly ten seconds of work per email and it is the difference between a reply and a delete.
Pocufy
Rather than doing all of this by hand, try it: paste your website link and get your first customer list in ten minutes.
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- Why am I not getting sales? Six causes, in diagnostic orderWhen sales stall, everyone rewrites the pitch. The pitch is usually not the problem. Here is where to look, in order.
- How B2B sales worksSelling to a company is not selling to a person. Who decides, why it takes so long, and how to shorten it.