I can't find customers — what should I do?
The problem is usually not reaching too few people. It is writing the same thing to the wrong ones. This guide sets out the order.
updated · 2026-09-17
Where do I start if I cannot find new customers?
There is almost always one reason you cannot find customers: you have not described who you sell to narrowly enough. The order is this: write your target audience as four fields (industry, headcount, city, the job title that decides), pull thirty companies that match, then write each of them a separate email. Thirty emails to the right people bring more conversations than the same text sent to three thousand.
Write down who you sell to first
Open a page and list your five happiest customers. Which industry, how many people, which city, and who inside said yes? Those four answers are your target audience.
If you have no customers yet, start from the problem your product solves. The type of company where that problem costs the most is your first audience.
Then build a list of thirty companies
Keep the list short. Thirty companies is a week of work and it tells you within three days whether your audience is right.
Pick one person per company. Writing to two people at the same company at once makes both of them trust you less.
- Pick one industry; you can widen it later.
- Write the lower and upper headcount bound together.
- Pick a city or a country — do not mix the two.
- Write the deciding title and the influencing title separately.
- Take your existing customers and your competitors off the list.
Pocufy
Three agents run the part of these steps that repeats every week: defining the audience, building the list, writing each email for the person, and following up on the reply.
Put one company-specific sentence in every email
The first sentence has to carry something concrete about that company: a job ad just opened, a new location, a partnership announced. "We help companies like yours" works for nobody because it could be written to everybody.
Keep the email to four to six sentences and ask for one small thing. Asking for fifteen minutes gets more replies than sending a proposal.
Where do you hand this to software?
You can pull a list of thirty by hand. Pulling three hundred every week and writing each of them a separate email wears a person down: the quality of the personalisation drops first, the reply rate second.
Pocufy takes over exactly that repetition: it reads your site to work out your audience, finds and scores the people who match, writes each of them a separate email and follows up on the reply. The final approval always stays with you.
Common questions
Advertising pulls demand towards you; direct email goes to the other side without waiting for demand. In B2B the two complement each other, but on a limited budget writing the right email to a narrow list is cheaper and easier to measure.
You get the first real signal after roughly a hundred emails. At that point, comparing the companies that replied with the ones that did not moves your audience definition from a guess to something grounded in data.
Pocufy
Rather than doing all of this by hand, try it: paste your website link and get your first customer list in ten minutes.
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- i cannot find customers
- how to find new customers
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