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Hiring a salesperson vs Pocufy

Should you hire another salesperson or use software?

Should you hire another salesperson or use software?

Hiring adds human capacity: judgement, tone of voice and objection handling — and with it the cost of recruiting, training and eventually replacing. Software takes on the part of the job that repeats every day at a fixed price, and does not take on the judgement. For most teams the right answer is not one or the other but one person working on top of the software.

The other optionHiringPocufy
Monthly costSalary, commission and benefitsA plan fee
Time to first outputWeeks, after hiring and trainingThe same day
Daily capacityDozens of personalised emails a dayWhatever your plan limit allows
Judgement and objectionsStrongLimited — the final call stays with you
Where the knowledge sitsIt leaves when they leaveIt stays in your account
Scaling upYou have to hire againYou upgrade the plan

Being fair about it

Not all of a salesperson's work can be handed to software. Handling an objection on the phone, building a relationship and reading an ambiguous answer correctly are human work. What software takes over is the research, the list building and the repetition of the first email — which is most of a salesperson's day.

Pick that if:

If your sales are complex, long-running and relationship-led

Pick Pocufy if:

If research and first-email volume is what slows the team down

14 days free

Common questions

  • It takes over the research and list building. The team's day goes on conversations that got a reply, not on writing emails.

  • It will, but leaving it entirely alone is not advised. Staying in approval mode for the first week and reading what goes out is the fastest way to get the message right.

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