glossary
Sales development representative (SDR)
The sales role that sends the first email and books the meeting.
A sales development representative is the person responsible for research and first contact on a sales team. They do not close; they build the target list, reach out, handle the first objections and hand the qualified conversation to an account executive. "AI SDR" describes software that runs the repeating steps of that role — what is more plainly called an AI sales assistant.
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